Jigar Parekh – A Visionary with experience of Brand Building and Designing Growth now exploring the Construction Chem

Jigar Parekh, Founder, KABU WORLD

For over 22 years, Jigar Parekh has been actively involved in building brands, growing businesses, and accelerating start-ups and turnarounds across media, digital, music, advertising, and the FMCG space. He has created and guided brands with his expert consultancy that strives for trust, value, and fairness, enabling the confidence of every business owner. Understanding human behavior has become an integral part of every business, whether it is for employees or clients, so training employees and motivating them has always been the best role he has played along with sales training.

KABU WORLD: Leading the Future of Construction Chemicals

KABU WORLD is a 1st Indian startup that is focusing not only on innovating products related to waterproofing under the category of construction chemicals but also on innovating applications that will completely replace the traditional format of waterproofing in India. This innovation will be brought to customers with an exceptional price reduction of approximately 50% as compared with traditional processes, which also saves time and manual labor.

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1. What is Waterproofing?

Waterproofing is a protective process that prevents water from penetrating into structures like homes, offices, shops, etc. It involves applying a waterproof barrier around areas that are susceptible to water damage such as roofs, walls, and basements. This process helps to keep interiors dry, preventing structural damage, mold growth, and dampness. Waterproofing enhances the durability of a structure, protecting it from weather conditions and increasing its lifespan. Whether in construction or home maintenance, waterproofing is an essential step toward preserving the integrity and value of a property.

2. Importance of Waterproofing

Well now that you have a basic understanding of Waterproofing. Let’s understand the importance of waterproofing and how it’s an investment that can help protect your property and increase its value over time. So here are five advantages of waterproofing is essential – 

Prevents Damage:

Water damage can be destructive and costly to repair. It can lead to structural damage, such as wood rot and concrete degradation. By waterproofing your property, you can minimize the risk of such damage and save on repair costs in the long run.

Increases Property Value: 

A waterproofed property is more appealing to potential buyers as it indicates that the property has been well-maintained. It can increase the resale value of your property and make it stand out in the competitive real estate market.

Improves Health: 

Damp and moldy environments can lead to a host of health issues, including respiratory problems and allergies. Waterproofing your home helps prevent the growth of mold and mildew, creating a healthier living environment for you and your family.

Energy Efficiency:

Moisture can affect the thermal efficiency of your home, leading to higher energy bills. By keeping your property dry through waterproofing, you can reduce your energy consumption and save on utility bills.

Protects Your Belongings: 

Water seepage can damage your belongings, especially if you have a basement filled with furniture, electronics, or personal items. Waterproofing can protect these valuable items from water damage.

Problems during waterproofing applications

These are the series of videos related to the problems faced in waterproofing industry of India. These problems are faced by all the people / companies involved in the business i.e. starting from the manufacturer of construction chemicals / contractors – applicators / customers / other channel partners. We have tried to identify few major problems and also tried to provide the solution for the same.

Talking about the waterproofing Industry of India – “Problem is about the awareness even if there is a solution”

KABU is a real life character who is flamboyant with heavy muscle. He is smart, handsome and intelligent. He is a person who never gets afraid of anything and fights for justice and ethics. He believes in quality as compared with quantity or price. He is on a mission to change the people’s perception towards the quality of waterproofing by educating them. He shares with people about all the negligence of product manufacturers or applicators in the market without any fear. He is open to accepting new ideas from any technical people which should focus on improving the old technology / quality of products / etc. Let us understand in detail about Who is KABU ?

Meaning

KABU is an hindi word which symbolizes control.

Psychology

As per human psychology everyone loves to have control over their problems and usually it is observed that they are not able to control their problems that becomes their major problem. So the name “KABU” provides every one mental satisfaction to control their problems related to water leakage.

Colour

The colour of the logo starts with Turquoise which symbolizes being calm and friendly and to be cheerful. It also provides radiating the tranquility of blue, the growth of green, and the vitality of yellow. And the colour green at the end also creates happiness and growth.

Font:

The font in which the logo is designed is created to give out a bold impact of the brand and create more visibility.

Hastag

#KabuMeinKaro, #KabuMeinLeakage, #KabuMeinConstruction #KarloLeakageKabuMein

You can check out the KABU videos on our youtube channel @kabuworld